Monterey County California Genealogy and History

Monterey County: Biographies


George A. Morgan, a real estate and insurance broker particularly experienced in the intricacies of automobile finance, is the genial junior member of the firm of Town & Morgan, doing business on Walnut street, Santa Cruz. He was born in San Francisco, September 15, 1883, the son of Alfred and Margaret Elizabeth Morgan. The father was an Englishman by birth who came to New York in 1863 and in the latter part of the '60s moved to San Francisco, where he opened a men's furnishing store on Montgomery street. This proved a popular resort for those wTho were fastidious as to their apparel, and he continued to conduct it until he retired from business activity. He is now one of the few remaining merchants of early San Francisco.

George A. Morgan attended private schools in San Francisco and then pursued two year's work at the high school in that city. In 1899 he entered his father's store, and on the latter's retirement, he and a cousin took over the business in which they continued until 1906, when, through the earthquake and fire, they lost all that they had. Mr. Morgan then engaged in fruit growing at Hanford in the San Joaquin valley until coming to Santa Cruz in 1913, after which he was in the automobile business for five years. In 1923 he joined forces with Mr. Towne, and they have built up an enviable patronage, handling real estate, dealing in insurance, and negotiating automobile paper. Naturally, he is a live wire in the Chamber of Commerce.

In 1908, Mr. Morgan was married to Miss Grace G. Sargent, a native daughter of California, and they have three children, Alfred Robert, Elizabeth and Stella. He is a Knight Templar Mason and also belongs to the Benevolent Protective Order of Elks and the Knights of Pythias. In national political affairs, he prefers the platforms of the "Grand Old Party." He is fond of baseball and other outdoor sports, and with his partner boasts of a host of friends.

Source: History of Monterey and Santa Cruz Counties, California : cradle of California's history and romance : dating from the planting of the cross of Christendom upon the shores of Monterey Bay by Fr. Junipero Serra, and those intrepid adventurers who accompanied him, down to the present day. Chicago: S.J. Clarke Pub. Co., 1925, 890 pgs.