Monterey County California Genealogy and History

Monterey County: Biographies


An enterprising operator who is experienced in the problems of transportation is John C. Geyer, widely known for his fortunate association with the dependable and popular Daniels Transfer Company, of Santa Cruz, in which city he was born on July 4, 1878. His parents were G. P. and Mary (Schupback) Geyer, and his father was an old-time painter, who settled in Santa Cruz in early days, and was a man of such accomplishments that he frescoed the Spreckles' home. Work becoming scarce in this section, however, he left for San Francisco to find employment but no one ever heard from him afterward, and it is presumed that he met with foul play. Mrs. Geyer, who was beloved by all who knew her, is also dead.

Left thus alone to contend with the world, Mrs. Geyer placed our subject in an orphanage at Watsonville for nine years, and when he began to work he found his first employment on a chicken ranch owned by J. W. Forgeus. He next spent four years on the Winkle ranch, after which he managed for four years the ranch of Frank Madison, the county assessor, and for six months he was with W. C. Hoffman on the Moore ranch. Then, for five years, he was with every department of the California Powder Company, now the Hercules Company, and from there he went to the Santa Cruz Light & Power Company, as utility man. At the end of a year, he joined the city's service, and for four years was operating engineer in their power plant, and then, for ten years, he was superintendent of the electrical department for the city of Santa Cruz. During the World war he did double duty.

Resigning from his city position, Mr. Geyer became manager for the Santa Cruz Battery Company, but before six months had expired, he had embarked, in 1918, in the trucking business. Later, he joined Mr. Harvey and took over the Daniels Transfer Company. The company now operates seven trucks and three teams and wagons, and is the largest concern of its kind in Santa Cruz. Mr. Geyer has also been the proprietor of the Hotel Denver on Pacific avenue for the past eight years, a modern, up-to-date hostelry. He has been active for the past ten years in the Santa Cruz Chamber of Commerce, and very naturally he belongs to the Native Sons of the Golden West.

Mr. Geyer married Miss Bertha Maud Young of Boston, a native of Mississippi, and they have had two sons, Elmer Wesley and John Lawrence, both of whom, with their father, registered for service during the World war. Mr. Geyer is an Odd Fellow, a member of the Foresters of America, and also of the Elks, the I. D. E. S., and the Loyal Order of Moose, in which orders he enjoys a wide acquaintanceship. In all of his enterprises, Mrs. Geyer has proven to be her husband's real helpmate.

Source: History of Monterey and Santa Cruz Counties, California : cradle of California's history and romance : dating from the planting of the cross of Christendom upon the shores of Monterey Bay by Fr. Junipero Serra, and those intrepid adventurers who accompanied him, down to the present day. Chicago: S.J. Clarke Pub. Co., 1925, 890 pgs.