Monterey County California Genealogy and History

Monterey County: Biographies


Another enterprising, farseeing merchant who has seen the prophetic writing on Santa Cruz county's wall, and purposes, when the prophecy be fulfilled,that his firm will be among the famed to be found inscribed there, is Nels J. Enemark, the genial representative of the wide-awake purveyors, Enemark Brothers, of Watsonville. He also was born at Freedom, California, a pleasant suburb of Watsonville, on May 15, 1895, and is a son of James M. and Mary A. (Jensen) Enemark. After attending the local grammar school and the Watsonville high school, he began his business experience in his father's store. In 1922 he formed a partnership with his brother, James J. Enemark, and they bought out their father, since which time they have carried on a growing trade under the firm name of Enemark Brothers. They carry a large stock of general merchandise; there is variety and freshness in what they have; and they aim to buy and sell only the best, and to be satisfied with a moderate profit. One result is that their customers have learned that they can depend upon them and that it is no longer worth while to look elsewhere for better bargains.

The marriage of Nels Enemark and Miss Olga Beck, a native daughter of Watsonville, occurred September 3, 1920, and the wedding was one of the gay social events of the season. Mr. Enemark was in the United States Naval Reserve for eleven months during the World war, and he has become a member of the American Legion. He is also connected with the Benevolent Protective Order of Elks. During business hours, when he feels the obligation to care for the interests of those depending upon him for service, Mr. Enemark is "all business;" but when he shakes off the cares and restraints of trade, he finds pleasure in fishing and hunting.

Source: History of Monterey and Santa Cruz Counties, California : cradle of California's history and romance : dating from the planting of the cross of Christendom upon the shores of Monterey Bay by Fr. Junipero Serra, and those intrepid adventurers who accompanied him, down to the present day. Chicago: S.J. Clarke Pub. Co., 1925, 890 pgs.