Monterey County California Genealogy and History

Monterey County: Biographies


A wide-awake, farseeing man, to whose enterprise and genial personality must be ascribed no little credit for the excellent service now afforded motorists in Santa Cruz, is Belnore F. Brisac, Jr., of the popular Mission Garage, on Mission street, opposite the post office. A native Californian, he was born at San Francisco, November 24, 1888, the son of Belnore F. and Alice M. (Hain) Brisac, old Californians. The father was also born in San Francisco, where the paternal grandfather settled in the early '50s. The Brisacs came originally from France, while the Hain family came from New Orleans. The father was a broker in San Francisco, and was held in high esteem by the early leaders in the Bay City who "did things." Both parents, having rounded out useful and honorable careers, are now deceased.

Belnore F. Brisac, Jr., attended the public schools of San Francisco, and later pursued the training of the Belmont Military Academy, from which he was duly graduated in 1905. He then spent some time in the engineering department of the Western Pacific Railroad, engaged in construction work, and in 1906 he accepted a position with the Middleton Motor Car Company, the pioneer,, automobile concern of San Francisco in the days of the two-cylinder cars. He remained with them until July, 1909, when he came to Santa Cruz and opened the Seaside Garage, at 33 Pacific avenue, under the name of the Seaside Auto Company. At that time the garage had a capacity of six cars, but in 1911 he removed to the street car barns on Pacific avenue. In the spring of 1912 he and his partner took a lease on the Casa del Rey Garage and conducted it during the years 1912, 1913 and 1914. They built their present strictly modern, fire-proof garage, and moved into it in September, 1914. They have the agency for the Hudson and the Essex cars and are always more than busy. The firm carries replacement parts for all makes of cars and conducts both a retail and a wholesale business and, all in all, they have been very successful. For six years Mr. Brisac served as a director of the Santa Cruz Chamber of Commerce, and he is a charter member of the local Rotary Club. In politics, he is a republican. He is secretary of the local Elks lodge and past exalted ruler, and he also belongs to the Eagles and the Moose. He is fond of golfing.

Mr. Brisac married in Santa Cruz, April 18, 1908, Miss Madaline Hubbs, a native of the state of Washington, who had been reared at Boulder Creek, Santa Cruz county, California and they have two children, Madaline and Leona.

Source: History of Monterey and Santa Cruz Counties, California : cradle of California's history and romance : dating from the planting of the cross of Christendom upon the shores of Monterey Bay by Fr. Junipero Serra, and those intrepid adventurers who accompanied him, down to the present day. Chicago: S.J. Clarke Pub. Co., 1925, 890 pgs.